Today, website promotion includes not only the search engine optimization, and contextual advertising. In fact, this is a very effective way to promote your site especially in the initial stage. While the site has not yet loved the search engine itself, this love can be bought, as it is ambiguous as it sounds. However, advertising is always advertising, and the attitude of many of the negative. Therefore, comparing the transitions to issue the search engines and Advertising is not entirely correct. Physicians Committee for Responsible Medicine has much experience in this field. However, often the content is not enough. Web site promotion can start it from the context. PPC paid call, text ads, which appear to key words when searching.
All you need to do is to ask specific keywords and phrases, your ad will appear in the search results page. In the search request must be given key words. In this and is the main advantage of the context of promotion: bringing search, targeted traffic. It is believed that visitors come from search engines is likely to buy something. "Search" visitors – this is notorious target audience to entice to your website they want it.
Does not always take the top positions in search engine. In particular, it is very sensitive to commercial Web sites, as their income depends directly on the the number of visitors. Can help solve the problem of contextual advertising. A huge advantage of contextual advertising impressions in charge, and clicks. The result should pay moral and easier. In a system of contextual advertising customer himself sets a price that will pay for each click on the advertisement. Here operates a simple rule: the higher the cost per click compared to the price of competitors on the same search query, the higher will be announcement by Google. And in the absence of competition on demand, it is possible for a minimal fee to obtain maximum results. Here is a small calculation. The average price per click contextual advertising in today about 12 cents. If we assume that only 0.5% -1% (as well as actually happening, but it all depends on the industry) from all site visitors make a purchase. In this case, you need to spend something like $ 6 -12 $ for contextual advertisement for sale of one unit of product. And it is included in the price. These calculations are specific to all organizations. Counting this way, we assume that the visitors are targeted, interested in advertised product or service. And it's not always the case.