Online pr nanny.de survey to shed light on / each participant takes part in drawing a business one, is skillfully carefully make on what is offered, the other. Many start-ups and young entrepreneurs attention but still too little in the public. The experience of the PR Adviser Volker Vogel. With its latest online poll on his website pr-nanny.de want to bird of the question discuss how entrepreneurs and young entrepreneurs keep it with public relations. Anyone who participates in the survey, takes part in a raffle. There are three copies of his book to win the PR-nanny so you get your public in the handle, as well as free entry for two people in one of the next PR seminars by Volker Vogel. Public relations is a foreign Word, for many young entrepreneurs unfortunately still determines the PR consultant.
Despite partial innovative services and products, companies would still the error commit, as well as the public attention to make. The scary thing is that many entrepreneurs ever not would deal with the PR matter. He repeatedly note on trade fairs and existence founder exchanges that is entrepreneur not be aware, how important is a well-functioning public relations work for a start-up company. Often flouted the most basic marketing strategies, emphasizes the PR specialist. Meanwhile, public relations is no witchcraft and should not be described as annoying accessory of company work. Bird is sure: without good public relations is not a company’s success. Especially business founders assumed their services would be around by themselves and require any representation in the media.
The current survey of the PR consultant, which runs until the end of may, to enlighten it, whether in the past two years the interest situation for entrepreneurs and Start-ups has changed on PR. In a survey two years ago it emerged that only 24 percent of respondents attach a reasonable priority to public relations. Until 15 mail every buyer of the book the PR-Nanny is running an action by bird, the (ISBN No. 978-3-8370-4229-0) Gets an additional 15-minute phone consultation. During the consultation, a problem on the topic of public relations can be described or asked for an effective way to the public. Who has already written a text for publication, can’t let him check for correct alignment and content elements. To take the free advice by telephone in claim, the purchaser of the book must return only the order form for the free CD at the end of the book with the date of purchase on the PR-nanny. As soon as the original CD order form is received, the interested parties via E-Mail a confirmation. The date for the telephone consultation is then quite unbureaucratic set.
Media usage patterns of users has changed fundamentally in the past few years with far-reaching positive effects for the creativity in online marketing. This is reflected in the total share of global advertising expenditure: by 2009, according to the latest study by ZenithOptimedia, the advertising medium will grow online six times as fast as conventional media. The increasing number of broadband Internet connections, which grew last year alone in Germany by 18 percent, and rose to 60 per cent above average, resulted in, inter alia, that can retrieve user of individual, broadband content anytime, anywhere and perceive interactive activities. So the Internet – can accommodate three media use – not only more information, but also numerous creative new forms of advertising now. Strongest trend above all others is the video ad, which is standard for the purchase decision of 2,6 times according to dynamic logic market is more effective than a static image. Portals such as YouTube and MySpace have long since recognized this, but more and more companies want to reach a new and especially young audience with creative video clips. The best example in Germany is the car manufacturer VW, with the viral marketing campaign for Horst Schlammer”, the first really successful and attention-grabbing communication should be a big brand in the Web 2.0 with over a million Videoviews launched in the month.
The figures show: video advertising is a serious business model on the Internet. A recent study on the subject of click-through rates noted recently that new formats such as video ads achieve above-average click numbers, while the classic formats such as banner ads have clearly falling numbers. Forecasts assume that video ads advertising spending will increase this year by 89 percent. In Europe, the advertising sales on the Internet with rich media formats of 230 million euros (2005) rose to 1.8 billion euros (DoubleClick study). Engagement marketing is the key for rich media formats, called dialog-based advertising, the user can interact with brand-related topics. The new forms of online advertising should move the consumers, to deal with the advertised product and context.
Users can get added value beyond pure product information about comprehensive content offerings and perceive the brand in a broader context. Advertisers have reversed the chance to fill product-related themes or trends, to position themselves as experts, and to extend that brand awareness and image. At the same time valuable data about the target group can be through interactions such as winning games win and use it for further dialog-based marketing activities. Dance to L.A. with the campaign”or the World Championships for women”special of the sporting goods manufacturer Nike and Jo brand have realized already corresponding concepts.