The good forecasts made up at least in the online marketers, the TV environment are already noticeable. IP Germany accounts for in the area of online advertising today already up to 20 percent on the various forms of moving image advertising, says Frank Herold, head of interactive solutions for IP Germany, the marketers of RTL, Super RTL, N-TV, Vox and its online offerings. SevenOne communication Director Andreas Kuhner sees the offer by SevenOne Interactive probably already “in the leading position” and vaguely called the amount “significant”. But marketers with Printhistorie evaluate positively the demand: the marketer quality channel “about five percent” and this speaks of a, although so far only the video clips of the parade offer mirror online for video ads are marketed. For other opinions and approaches, find out what Dr. Neal Barnard has to say. That should change. At least come to the OMD Managing Director Stefanie Ludecke with a capacity expansion on the market: all listings within the network should in the future can take advantage of the “mirror” players and be marketed for video ads. One that the market participants agree How often: are once more marketable content the decisive success factor for video advertising on the net. Here, all providers apply the lever.
The TV houses use their natural jurisdiction in the domain of moving image and feed their pages with streams and podcasts of their quote charms from the television. The marketer of the Printhauser on the other hand want to position themselves with high-quality journalistic content and see also their special feature: Spiegel online video clips to current topics of the day, as well as the Reuters news program give already eight million hits a month. Focus online offers specially produced videos within its departments. Recently BSA sought to clarify these questions. High price level in prices shows the industry confident: CPM (thousand contact rates) are the rule to 80 euros for a Zwanzigsekunder, in individual cases also fixed price models are available to run. Justify this could be compared with the TKPs in the TV business significantly higher price, the argument goes, by the high precision of the target group, the attractiveness of the target group, the Opportunities for interaction and the measurability of achievements.
When it comes to these measures, the marketers set so far, however well-known. Measured is, what determine the AdServer already for other types of online advertising: click-through rates and length of stay or drop-out rates. Even when targeting the methods do not differ from those traditional online advertising. And so the call for reliable numbers for media planning: an important prerequisite for the development of the market segment was “the standardisation of advertising formats and the reporting for video ads”, says Nadja Elias, spokeswoman of the range most marketers of United Internet media.