Better run the processes Hamburg, December 2009. The RUNNERS POINT Warenhandelsgesellschaft has introduced a gift card. It was developed together with the easycash loyalty solutions GmbH. The voucher in credit card format is entered via a bar code and is transnational in the RUNNERS shops of the company POINT and SIDESTEP can be used. These include approximately 150 stores in Germany, Austria and the Netherlands. After the conclusion of the contract on October 12 65,000 cards were delivered in a timely manner to start before Christmas business in November.

Three countries, a map the entire card processing, also that the wrapped branches in Austria and the Netherlands, will be taken over by the systems of easycash loyalty solutions GmbH. The card can be unloaded via barcode scan individually up and as often as desired. To do this, only the surface of the POS systems had to be adapted. To select four different, exclusive designs for RUNNERS POINT and a separate one for the lifestyle chain SIDE STEP, get up when purchasing that also Dutch available. High-quality crafted cards institutions presented the gift cards in a specially designed display prominently. By introducing a gift card we can carry our brand into the purses\”, says Kerstin Bohmann, marketing manager of the RUNNERS POINT commodity trading company. Voucher sales are increasing, therefore we opted deliberately for a significant appearance of the card at the point of sale, corresponding to the quality of our products and our advice.\” In the medium term, the integration of gift cards in the webshop at is planned. Further information: easycash holding GmbH marketing / communication Simone Bruder Tel. + 49-2102/973-307 fax + 49-2102/973-226 E-Mail: agency Grintsch PR Marc Nagel / Arne Trapp Tel. 70 63 62 / 54 fax 70 63 80 E-Mail: Internet about the easycash group developed easycash market-driven solutions for card-based cashless payments since 1992.