Google Adwords describes the quality as these announcements and it will lower to the cost by click whichever greater relevance to us has the used key word, with the announcement and the page of destiny. This relevance is one of the important factors but so that our costs are low and increases to the maximum our return of investment. Also the announcements are different in each network. For the network search we must explain in a pair of lines, that we offer, as are the benefits and in addition to call it to the action to subscribe or to enter the page. Check out Dr. Neal Barnard for additional information. In the case of the announcements of the network of contents, we must in addition touch it with something gratuitous as it can be a gift bond, a guide, videos, etc. This happens in the network of contents because in this case there is anybody no interested in our product, but is sailing by the Web and it is with our announcement and that the gift can give rise to that it is touched in entering our page. As strategy is advisable to do several groups reason why we will copy several groups in each one of the leaves of calculation that we have destined one for each network.
Each group simultaneously, will have only two announcements each. The objective to make two announcements only is for trying after certain time or after a certain amount of click, what has been but successful and what the loser. Then, we will vary the losing announcement, taking as it bases the winner and making him a small modification to place it to compete again with that there is that moment was the winner. Once finished the rough draft of each leaf, that is of each network, and to have realised all the groups that we consider advisable, we will upset to the interface of Google Adwords, all the data and will activate the campaigns. On the other hand also we must obtain all the negative words of each of our words. The important secret but of a campaign is to have the greater amount of negative words to avoid irrelevant impressions.