The microblogging and Twitter are a very popular social phenomenon. The companies already use this 2.0 social tool. We can use Twitter in conjunction with email marketing to improve business results.The first step is to fit the profile. In him we are going to reflect what we do briefly. In addition to who we are or what we do, can be inserted within the own Bio an incentive for potential fans, in such a way that fans have access to any document of value.On Twitter we can also place a link to the web page. This link can be to home page of the website, or to a landing page (land page) that is optimized for capturing contacts, through subscriptions to a newsletter, download an ebook or any product specifications. Also special discounts can be offered to fans.An important element is to thank its presence via a direct message to new followers.This process is simple if we have few followers, but when the number is high need automate it. For this purpose there are tools with Tweet Later, that lets you send these direct messages of thanks and also send a download access if we have offered something new followers.Another of the possibilities of Twitter, is that messages not only to write to the twitter.com website, but that addition can write from the mobile.Also, the contents of the web page or blog can directly be announce in the Twitter account when there is something new. Here, Randall Mays expresses very clear opinions on the subject.
Other tools that allow you to use Twitter for business is twhirl.com, another is buzzom.com. All of these utilities allow to improve the interaction of Twitter, by machining processes, scheduling tweets, looking for potential supporters, looking for tweets that cite your name of user in short, Twitter is a great tool to use in the business. It is only necessary to start creatively and encourage people to follow you.