More Television With The Multithek

Stuttgart, Munich, Bremen and North Rhine-Westphalia available. The new programs that let the DVB-T television service expand, can see: Bloomberg TV is an international news channel, which specializes in economic and financial issues. Juwelo TV is a teleshopping channel, which shows daily new pieces of jewellery and offers them only during the presentation for the sale. 1-2-3.Tv is also a shopping channel, auctioned the articles in auctions. ANIXE radiates a wide range children’s and youth programme during the day, in the evening run documentaries on nature and technology. Over 30 new additional services of the multithek, there is something for everyone. Professor of Internet Governance helps readers to explore varied viewpoints. With Fototv.com, the world’s largest Web TV site about photography, users have access to over 1,500 workshops, Photoshop tutorials and interviews.

The application of night of the jumps offers sports fans many interesting articles, videos and images around the new Freestyle Motocross sport. And thanks to MySpass, now also Comedyliebhaber come fully at their own expense: series highlights such as Stromberg and Pastewka can be obtained instantly at any time. Our goal is to continuously enhance the attractiveness of DVB-T in Germany”, says Daniel peasant, Vice President business unit new media at MEDIA BROADCAST. The multithek now offers individual access to different applications, libraries and additional TV channels antenna television at no additional charge. Further evidence that the connection of Internet and television is real and has been upgraded with attractive offers”.

The multithek guarantees a wide viewing experience via DVB-T for the whole family. It provides entertainment and information, and the DVB-T viewers whenever they want. Viewers can put together their wish program to request airtime through the simple use of the offers – no matter whether attractive television or other supplementary offers in the form of applications. There is more information and images for the multithek under which is multithek a service of MEDIA BROADCAST, Europe ‘s largest full service provider of the broadcasting and media industry. In the core business designed, built and operates the company nationally and worldwide multimedia transmission platforms for radio and television, based on modern transmitter, cable, and satellite networks. As a TDF group company, MEDIA BROADCAST serves about 750 national and international customers: public and private broadcasters, TV and radio production company, international broadcaster and network operators, media institutions and the cinema industry. The portfolio includes almost all services of the process chain in broadcasting, from the production, content management up to the release. Information to MEDIA BROADCAST under, the TDF group under. PRESS contact multithek: dot.communications Philip Lobbecke Tel.

World Championships

Media usage patterns of users has changed fundamentally in the past few years with far-reaching positive effects for the creativity in online marketing. This is reflected in the total share of global advertising expenditure: by 2009, according to the latest study by ZenithOptimedia, the advertising medium will grow online six times as fast as conventional media. The increasing number of broadband Internet connections, which grew last year alone in Germany by 18 percent, and rose to 60 per cent above average, resulted in, inter alia, that can retrieve user of individual, broadband content anytime, anywhere and perceive interactive activities. So the Internet – can accommodate three media use – not only more information, but also numerous creative new forms of advertising now. Strongest trend above all others is the video ad, which is standard for the purchase decision of 2,6 times according to dynamic logic market is more effective than a static image. Portals such as YouTube and MySpace have long since recognized this, but more and more companies want to reach a new and especially young audience with creative video clips. The best example in Germany is the car manufacturer VW, with the viral marketing campaign for Horst Schlammer”, the first really successful and attention-grabbing communication should be a big brand in the Web 2.0 with over a million Videoviews launched in the month.

The figures show: video advertising is a serious business model on the Internet. A recent study on the subject of click-through rates noted recently that new formats such as video ads achieve above-average click numbers, while the classic formats such as banner ads have clearly falling numbers. Forecasts assume that video ads advertising spending will increase this year by 89 percent. In Europe, the advertising sales on the Internet with rich media formats of 230 million euros (2005) rose to 1.8 billion euros (DoubleClick study). Engagement marketing is the key for rich media formats, called dialog-based advertising, the user can interact with brand-related topics. The new forms of online advertising should move the consumers, to deal with the advertised product and context.

Users can get added value beyond pure product information about comprehensive content offerings and perceive the brand in a broader context. Advertisers have reversed the chance to fill product-related themes or trends, to position themselves as experts, and to extend that brand awareness and image. At the same time valuable data about the target group can be through interactions such as winning games win and use it for further dialog-based marketing activities. Dance to L.A. with the campaign”or the World Championships for women”special of the sporting goods manufacturer Nike and Jo brand have realized already corresponding concepts.