Online fundraising tools: Advantages, limitations, possibilities definition fundraising: that portion of a non-profit organization (NPO) procurement marketing refers to fundraising, which procured the needed resources without market-adequate material compensation. \”1 objectives of the online fundraising and fundraising is definitional extension of online fundraising in the and on the Internet.\” It identifies the targeted, focused on directly measurable response 2 address of a target group about the instruments of the online fundraising (the non-commercial counterpart to the performance marketing) to achieving the financial objectives of NPOs.3 the overall objective is the generation of (high) donations. This would online fundraising alone, focus on the Internet as a channel for obtaining resource handles too short. In the context of the integration of all marketing measures the Internet address of the NPO should be published in offline media 4 whenever, 5 if the Internet response channel as back – is useful.6 downstream and case-related objectives involve communication and image-related objectives of NPOs such as the acquisition of new donors, the donors thanks to, the donor binding and care, donor reactivation and providing information to the donor. Professional (online) fundraising is not short and quick fundraising, but requires longer term objectives and the use of marketing instruments modern management and: not donors are supposed to donors, from first-time donors repeat donor, should be from multiple donors duration donor and this eventually deceased.Therefore, the successful relationship management to all stakeholders, taking into account the objectives of all parties involved includes 7 (online) fundraising in addition to the main task of resource procurement of. This is achieved through mutual exchange, as well as the fulfillment of promise and confidence.\”8 online fundraisng instruments: fundraising on the site email marketing search engine marketing (SEA) search engine optimization (SEO) fundraising through social media Measures (Facebook and co.) Direct partnerships & affiliate marketing can be more Fundraisinginstrumente: 9 appeals via the mass media: such as humanitarian broadcasting (direct response campaigns on television and radio, such as benefit-Galen), response ads and inserts in newspapers or relate to the acquisition of legates/grave donations, stewardship, public grants, corporate donations.