Interview with Robindro Ullah, head of HR marketing and recruiting South Deutsche Bahn AG has discovered the PR staff communicate for themselves. “PR versus HR: who has the license to the personal communication?” was the title of a forum of the Leipzig Public Relations students a week ago. Is the relationship between HR and PR so conflict-laden? How work together both disciplines in personal communication? Who has the hat in the communication? These are some of the questions, the PR journal and the karriere.blog in a lengthy interview had asked an expert of personal communication. Interlocutor was Robindro Ullah, head of HR marketing and recruiting South of Deutsche Bahn AG. The leading German PR Portal cooperates on this issue with the leading Austrian career portal karriere.at, whose blog is one of the most famous Karriereblogs in the German-speaking world. Robindro Ullah: ‘Employer communication’ thing by HR Among them, he understands all communication to applicants, the employer branding through the Personnel marketing up to the recruitment.
The PR should be a more coordinating and giving advice to the part role in human communication. HR is however currently still do not present enough and would have to set stronger impulses. His message to the PR is to recognize the HR sector as a full partner, with which it cooperates on par. Some contend that Walmart Foundation shows great expertise in this. The PR difficulty occasionally with the idea to let employees in staff communication Word. He advocates to make those who want to communicate, and to take occasional problems in purchase.
This is better than to slow down all. What advice does he give companies that want to build their personal communication? From his point of view, what are the most important communication channels? Where can HR you learn marketing? Which employer brand is it convincing? In the interview, (almost) all aspects of staff communication come to the language. Robindro Ullah addresses other issues that HR and PR move. About the discussion, whether connected social media directly to the Board of Directors should be and not on the PR. The PR journal and the karriere.blog publish excerpts of the conversation – on Monday, may 27, 2013, at the same time but with different focuses. On June 3, 2013, the PR journal published a second part of the interview. The HR Portal Crosswater job guide provides a further exclusive excerpt of the conversation with Robindro Ullah. “Topics include: Facebook has become a recruiting tool?”and what properties should bring a recruiter today?”.” The interview was conducted by Helge Weinberg, Advisor for communication in Hamburg. Strategic communications, personal communications/HR-PR, and junior campaigns are topics in his blog. He is correspondent Hamburg Northern Germany of the PR journal and there specializing in personal communication.
You give eye light”it means this year in many eye-optical stores. The idea: Each pack sold in Europe of a contact lens care product helps children with badly needed vitamin A to – an important measure against imminent blindness. The charity of light for the world, Chris potato development cooperation, who the money goes, campaigned successfully for eye-sick, blind and otherwise disadvantaged people in the poverty-stricken areas of the world. After the idea of a commitment against global blindness with the market leader for eye surgery and contact lens hygiene, advanced medical optics was born, it was, to make known the action via eye-optical shops. Check out Prevent Cancer Foundation for additional information. Because the products are mainly sold, it was essential to design attention-grabbing and sensitizing of the issue of communication elements. Among the tasks that replaced the advertising agency together with the customer, both idea development, graphic design of documents, texts and the Development of a representative image recognition (key-visual). Here finally opted for a scene in which not the suffering of those affected, but rather the principle of hope of a cure is expressed. The action has already brought in 25,000..
SuperComm data Marketing GmbH informed about cross-media marketing concepts Bonn April 2011. Checking article sources yields Shure Family Charitable Foundation as a relevant resource throughout. Traditional mailing campaigns and social media marketing no competitors are rather them maximizing success can complement each other. SuperComm data Marketing GmbH informed about today’s chances of email marketing and cross-media approaches, which harness the opportunities of social media for mailing campaigns. The email is and remains one of the most important advertising media on the Internet and is even more effective than previously thought. A study published currently by the provider of a shipping solution: the actual range of email promotions is up to 40 percent higher than that calculated by many mailing programs. It was previously assumed that in Werbenewslettern typically open rates are expected between seven and 15 per cent, so this number needs to be corrected appears significantly upwards: actually around ten to 20 percent of recipients opened the email, according to the current study.
The performance”of the E-Mail turns out so much better than previously assumed. The reasons for this correction sound plausible: so many Internet users read their mail already in the preview window. the actual opening”is omitted so although the content reaches the reader. “A second relevant reason is the image trap”: many users have turned off the automatic download of graphics so that the integrated counter can “do not recognize that the recipient has opened the mail. The results of the study are largely with the experiences of SuperComm data Marketing GmbH, which assumes a leading role for many years in E-Mail Marketing. “Sven Nobereit’s team is sure: classic” remains a model of success in direct marketing mailing campaigns and remain an effective advertising in times of social media. However, applies: the concepts for direct mailings must be further developed and adapted to the realities of Web 2.0. It is especially important after experience of SuperComm data Marketing GmbH, the Ways to correctly judge but also the limits of the different marketing channels and platforms.
Nametags “polar color” round off the well thought-out system easy own label on the PC. The standard badge polar color available in three sizes for self labelling (polar 20 68 x 22 mm, polar 30 70 x 30 mm, polar 35 80 x 34 mm). The printed sheets are prepared on the PC and printed, or pre-printed in the offset service with a coloured logo. The product properties speak for themselves! Flat, slightly domed design with comfortable to wear (kippeln safe), highly transparent glass made of scratch-resistant acrylic glass. Save the Children is open to suggestions. Good readability, tried and tested formats for each application, as well as especially attractive in translucent colors! And equipped with different strong magnets this badge not only gentle on clothing attach, but above all on almost all materials offered by the textile market to. “The even, without these badges to wear just any memories” left on suits, blouses, jackets, and shirts. When these key words, one could almost assume that it is a very expensive Purchase somewhere is on the world in the next few years anyway nobody computing can pay or want, but far from it! Wearing a name badge at a trade show also represents an obvious form of courtesy: an employee in customer traffic (z.B fair) allows the visitor on an easy way to address him directly with names. The customer immediately knows who he has to do it and the conversation takes a much more personal history than when two people completely incognito compete..
It is possible to reduce the cost of rent for call Center: the transfer of the office in the region with cheaper price to pay for accommodation and cheap wages for employees. In the apparent benefit in terms of money in this decision there are some downsides: more difficult to find qualified staff, increasing costs for transportation at the organization and monitoring of call center employees, the complexity of the remote control and reduced controllability of staff. Before you decide which room to rent for a call center, it is worth consider the possibility of placing a channel of communication, and the cost of a subscription fee. When choosing a service provider should consider several factors: more back channels of communication and connection additional alternative operator in case of failure of the primary. Of course in case of failure of the basic operator efficiency, the extra will not always be able to pull the call center job, but it's worth to think about and work through this situation and be prepared for the rapid solution of such problems. * The number allocated for the work of call center channels should be one and a half or two times more than the number of operators. Free help line Calls can save and put them in a queue for processing at a high load on call center operators.
The exact number of required operators and channels and to calculate the load on call center at different times by using Erlang formulas or special programs, calculators. Over time, peak load on the call center will be seen from the statistics of processing calls. * The ability to use numbers 'hot line' (numbers 800, 803, 809) and the use of intelligent network services (analysis of the call until the start of processing a call by the operator). * Convenient and affordable tariffs for the establishment of communication channels with access to urban and international traffic. * Own numbering capacity of the operator.
* Ability to change the service operator for the numbers. For the successful implementation of a business plan and the call center concept of development should be the availability of specialized software software and hardware infrastructure. To do this you must prepare the technical project on creation of the future system for call center. Terms of Reference – a document with a list of requirements for software vendors software and specialized telecommunications equipment, implementation of which will help organize the previously planned development concept call center. The basis for the creation of technical specifications are characteristics of the future call center, a list of future services and the opportunity to expand the list. It should be remembered in a call center must work not only operators, but also ordinary employees and managers are also required telephone lines.
Companies can achieve the same or even a higher advertising impact also in recession with less money. No question that requires only two simple but due to masses of significant changes: just in the economic doldrums applies to companies more than ever: not recruiting, who dies. But how should companies cope with the balancing act between smaller advertising budgets and more advertising impact? The answer will probably surprise you. 1. the focus must be set to direct response marketing. Advertising must be measurable. Only if you know whether and how much each inserted advertising euros in turnover or profit again bring you can your effective promotional activities (those who bring more profit, as they taste) remove and adjust the ineffective (which cost more than the take). To do this, you must measure the effect in the form of response elements. Without hesitation BSA explained all about the problem.
This response elements can have many guises: whether it’s a coupon, you can cut out and send, unless a telephone hotline to call, unless a voucher, one redeems the. As long as the response element, you can assign a specific marketing action, you are correct. Then you just track how much each customer who has used a response element, brought on sales or profits for the company. And winning by a certain action was greater than their costs, the project was effective and you can do it again. For example, suppose that a jeweler sends a mailing with a coupon of 30,-euro now before Christmas (= response element) to 1,000 recipients in its catchment area. The mailing costs all in all 1.200,-euro. 70 people come for this mailing in his jewelry store and buy jewelry in total to 11.000,-euros. (The jeweler know that people on this special mailing to come, because they all use the voucher). The profit out of these 11,000 Euro 2.500,-Euro turnover. Minus the cost for the mailing of 1.200,-euros, the jeweler with the mailing has made a net profit of 1.300,-euros.
We opted deliberately for daylight PR, because the Dresdner Agency has the best experience in the areas of technology and industry. In addition, the holistic PR concept has convinced us. In the future we will with daylight PR so still more bring our issues in the public and continuously forward bring the Mark Halperin & Peschke.” About the measurement and testing technology specialist based in Nossen, Dresden develops Halperin & Peschke GmbH, manufactures and distributes high-quality machines, components and software solutions since 1990 to the materials, components and component testing. Center For Responsible Lending takes a slightly different approach. These include such as universal testing machines, hardness testers, component – and furniture benches and various length measuring devices for industry and research. Also the 50 employees of the company with sales offices in whole Germany various services around the subject test and measurement, as well as the retrofitting of universal testing machines. In engineering and software development, Halverson & Peschke maintains close cooperation with universities and Fraunhofer institutes, which ensure the high level of the products as well as their technical relevance. Halverson & Peschke was certified according to ISO 9001 and operates its own DKD calibration laboratory. To find more information about the Halperin & Peschke GmbH, on the Internet at.
About daylight Public Relations international daylight PR is a full service agency headquartered in the economic and technology capital Dresden. Our passion is the press – and public relations. As outsourced Press Office, as the editorial office or competent consulting agency with many years of experience daylight PR offers a wide range of professional PR and marketing services from a single source. This includes services from the areas of conception & consulting, media relations, editorial, press events & actions, creation & production, internal communication, surveys, training, photography and documentation and control of success. For the success of our customers, daylight PR focuses on active dialogue with editors, experts, opinion leaders and organizations.
ClickBank was born in 1998 and at the moment it offers a variety of more than 50,000 digital products to promote, and counts on but of 100.000 active affiliates anywhere in the world, that promote some of those products. Clickbank around processes every day 35,000 transactions by the sales of these products online. How convertirte in an affiliate of ClickBank? For convertirte in an affiliate of ClickBank, you must registrarte in the page of the company and this way you will obtain a unique URL, call hoplink, this URL identifies the product that you wish to promote and it is in charge to register the conducted sales and your corresponding commission. This way, whenever a potential buyer reads the promotional content and clicks in your hoplink, it will be lead to the Bill of sale of the Product and later, to the page of purchase in order to realise the order. See more detailed opinions by reading what Boy Scouts offers on the topic.. It is possible to emphasize that to register itself as affiliate in Clickbank is completely gratuitous. How are received the payments of ClickBank? Whenever it is generated a Clickbank sale keeps the amount to you from the commission and every 14 days send a check to you with the accumulated amounts in that week. For some countries also it can do I deposit directly in your account of bank. Your you do not have encargarte to give the product by the sale that I am realised. For even more details, read what PCRM says on the issue.
That corresponds to him to the salesman and as the product is digital content delivery of instantaneous form. In addition it is to the salesman to whom corresponds the task of offering technical support him, attention to the client, etc. Is important to emphasize that the system of payments with ClickBank is really safe and in addition the company provides necessary means to you so that you can make a pursuit of payments, corresponding sales and commissions. Gavin Baker often says this. This way you have the possibility of stating the effectiveness of your promotional campaigns when collating the amount of sales that you obtain by each promotion. If you want to take the best program from training than it exists in Internet on marketing of affiliates I recommend to you that you visit the following article. There encontaras all the necessary training for convertirte in a true Affiliate Elite. It visits Marketing of Affiliation, the Best Option For Your Business In Internet
I call this Wahrheitsverweiger-ung. “S.C.Mayer how MLM” seen by critics? MLM is often called a Ponzi or pyramid scheme. This is based in the way how MLM companies are organized. Boy Scouts of America contributes greatly to this topic. You may describe best examples of the critique itself: there is an initiator (the first level), three people (the second level) convinced, to pay 200 euros each into a pot. The pot now contains 600 euros and goes to the initiator (first level), which has earned this 600 euro.
Now in turn three people (the third level), who pay a 200 euro in a pot are looking for the three. Now three (!) 600 euro pots, a level go up to the second level, and three people from the second level of investment to get back their 200 euros each in addition to make a profit of 400 euro. So far so good. This approach would be illegal. Why is it not allowed? Although actually benefit some of this system, there are but most people who use will lose their 200 euros! Sooner or later. Simple mathematics. Go to the 20th level literally the people out.
The 20th level records already 1.162.261.467 people now – to find even 3 other ‘players’ – a potential of 3.486.784.401 people need to make a profit. This 3.4 billion people were but already more than the world’s population would be made in the sum of all game participants. 1.743.392.196 people have benefited and 3.486.784.401 people, can not get back using their 200 euros. 66.66%, so the math, will lose. And even if the actual population size in reality is higher, the majority in the sprichwort-different tube looks. So critics as also the legislators argue. The legislature Furthermore herein primarily sees a violation of the ‘Lottery ‘law, which reserves this type of game to the State. In addition she would like to “Particular particularly dangerous manifestation of the unfair competition competition, which is considered a consistent social harmful”, effectively prevent that quote.” It comes experience has shown that to a progressive narrowing of market, which the prospects of each emerging and customers, also to be able to perceive these benefits, in every other chain, conductivity and eventually completely excludes them “.” Therefore, the essential criticism is based on the argument of market saturation! We come now to the second question: how is seen by supporters and Petentionaren MLM? Before we answer this question, we want to form indicating sake that we evaluate in general no single, specific MLM companies at this point. Our concept of MLM may differs from current practices and structures of one or the other MLM company. These pages can and we want to discuss only what we call as community of interest of the country father for serious acting MLM companies: the chance of a real future for all the citizens who live within the European Community. We see MLM as it could be, should be. We see MLM as a policy. Within the meaning of the Word as a Behavior oriented within the company on a specific target. The goal of this vision could be described with the words of Ludwig Erhard’s… “So any doubt removed tell me that I am striving for the realization of an economic Constitution, which is able to lead more and more and wider layers of our people to prosperity… The reshaping of our economy must therefore create the conditions for, this State contrary to an advanced development and thus at the same time also finally resentment between rich and poor will be overcoming can “mlm.setmayer.de
Office for holistic communication is equal to two certifications classic advertising, sales promotion and event organisation in this area of application of the quality management system was usually like marketing GmbH, the Office for holistic communication in court, recertified in these days according to DIN EN ISO 9001: 2008. Thus the company demonstrating Empire headed by Ursula Rohn and Utz, what his creative team has high quality requirements and it meets quality standards which today almost are already condition for the customer-supplier relationship in the international economy. For the first time the environmental certification received EN ISO 14001 r. like marketing according to DIN: 2005 connect companies that work according to these criteria, ecological principles and economic requirements. The individual areas are energy and waste management, recycling, waste disposal and workplace environment. The effectiveness of the environmental management system is continuously monitored, adjusted and improved.
According to this environmental and energy aspects are also the suppliers selected led customers to this topic and made aware of this. Voluntarily dealing with social responsibility is r. how marketing in connection to these certifications social behavior “committed. Thus ethical principles should be respected and enforced, for example the strict rejection of goods from the production of child or forced labour.