Conquer It is more than the mpetu16 February 2009, 04:00 AM These are times of challenge and opportunity. Times that desperation will lead us to do things previously not thought to do. These are periods where our mind is flooded with ideas. “Xavier have a product that can generate much money,” Henry of Florida wrote to me. “I’m going to patent the way to do X and I’ll get rich,” says Roman de Puerto Rico. That spirit of fighters who never gives up, we will sell steadily in the elevator work, bars, family or social meetings to any earthling is presented as a potential buyer.But of the many attempts we have a chance, how many of us may say that scored the goal How many of us may say that we carry the message clear, concise and persuasive for others to buy If we think we just need a gross idea and worked is not very likely to not succeed. In the words of Lee Iacocca, former Chrysler Chairman: “You can have great ideas, but if you do not know how to transmit, your ideas will not get nowhere.” I know you’re getting ready to find work, create businesses, selling just about anything so that helps keep food on the table. That attitude is important. But we need more than that. According to professor of law and business ethics at Wharton G.Richard Shell and Mario Moussa in his book “The Art of Woo: Using Strategic Persuasion to Sell Your Ideas” (The Art of Conquest: using strategic persuasion to sell your ideas) says there is a way, a method, a way to win: using strategic persuasion to sell your ideas. To take the idea and transform it into a result, they talk that must pass through four stages. The first stage is the refinement of the idea and know who is really responsible in making decisions. How can we sell an idea without first be clear what we sell We must prevent the dough is an amorphous idea and make it a scaled sketch of something big and important. We also need to know who the decision makers. Certainly we should not discriminate and which leads to underestimate the “decision maker” – sometimes we need to reach them, but not worn down by selling energy to people who are not within the command line. The second step is to overcome the barriers. If you only have a clear and reach the “decision makers” were that easy, everyone would be conquerors. The reality is that there are barriers that need to cross. They named five: inflexible beliefs, conflicts of interest, negative relationships, credibility and lack of adjustment of the speech according to the audience you are targeting. The third stage is exposure. In other words, simple apron. Be concise and effective is the message we send. Take the idea, until you squeeze the essence. The fourth stage is commitment. What good is having a good idea, break barriers, take a message concise and effective, to accept the proposal but not a major commitment by all involved to make it run It’s like finishing “dying on the shore.” Besides the four stages that we go to sell an idea and also win the crucial role played by the individual, group and organization that influence the process. This value plus the style you’ve got the message. Be cautious not to assume that all you have to talk so sweet and shouted. True, sometimes you have to use the authority. But in other cases apply rationality, vision, relationships, interests and policies so that the idea is attractive to people who are on the road during the process to materialize the idea. The style of carrying the message They numbered four: “Commander” (a very strong and individualistic style), the “chess player” (a more strategist), the “promoter” (an open style and group), and the “lawyer” (a combination from the previous three). No matter which style you choose to take your message, use that channel to send and how to conquer every stage, take your time in setting up your chips and do not forget that it takes more momentum and a good idea. In the end, you decide.