Fundraising a documentation of selected instruments of the term fundraising has very extensive literature on various forms of definition. While some only from one instrument to the procurement speak of money, others are already much further. See fundraising as part of procurement marketing an NPO, which procured in addition to financial resources, also technical resources, personnel and technical Know-How, as well as services”. In contrast to other services on the financial market, these resources without a market-adequate consideration be procured and made available. It also includes the planning, implementation, and control of so-called non-profit organization. Not the money but the Central Holy purpose! It is therefore by no means a high capital to knock out the target using the donations and to earn more and more money, but, depending on which is the objective of the Organization to ensure all goods to meet together. What should you know about non-profit organization to fundraising to understand? Non-profits are sponsorships that free non-profit or private commercial run to the addition of the market or of the State. They are used exclusively to carry out certain purposes of needs, self-help, promotion and/or the interests of their members or third parties. Such an organization is not bound by the interests of the State, E.g. for economic income, but it serves only the needs and desires of its members. Non-profit organisations are financed mainly by donations or membership dues. This is mainly because that the State has continually scaled back its financial support for social, cultural and charitable projects in recent years. To the most interesting and erfolgversprechenderen fundraising form include SMS and online fundraising. Although here too, much like the definition, different opinions prevail. SMS fundraising and online fundraising! SMS fundraising focuses on its activities mainly on the means of communication mobile. A donation via SMS is a, from the donor with a password text message which will be sent to the shortcode in an organization. The corresponding amount of money is then debited from the prepaid credit balance or the mobile phone bill. It is the same as subscribing to mobile phone software or the debit of an amount for a website via a mobile phone! Online fundraising is the hopeful donations variant of non-profit organizations. It is hoped, in addition to donations to new young members who are convinced by surfing on the Internet by the idea of the organization. Traditionally found on promotional website donation forms to the fill and send. But even online communities have formed that have collected online for specific purposes, private money and gGmbH to the Association, the Foundation or the. However, this technology involves only a small portion of the total donations. Susanne Muller