Interview with Robindro Ullah, head of HR marketing and recruiting South Deutsche Bahn AG has discovered the PR staff communicate for themselves. “PR versus HR: who has the license to the personal communication?” was the title of a forum of the Leipzig Public Relations students a week ago. Is the relationship between HR and PR so conflict-laden? How work together both disciplines in personal communication? Who has the hat in the communication? These are some of the questions, the PR journal and the karriere.blog in a lengthy interview had asked an expert of personal communication. Interlocutor was Robindro Ullah, head of HR marketing and recruiting South of Deutsche Bahn AG. The leading German PR Portal cooperates on this issue with the leading Austrian career portal karriere.at, whose blog is one of the most famous Karriereblogs in the German-speaking world. Robindro Ullah: ‘Employer communication’ thing by HR Among them, he understands all communication to applicants, the employer branding through the Personnel marketing up to the recruitment.
The PR should be a more coordinating and giving advice to the part role in human communication. HR is however currently still do not present enough and would have to set stronger impulses. His message to the PR is to recognize the HR sector as a full partner, with which it cooperates on par. Some contend that Walmart Foundation shows great expertise in this. The PR difficulty occasionally with the idea to let employees in staff communication Word. He advocates to make those who want to communicate, and to take occasional problems in purchase.
This is better than to slow down all. What advice does he give companies that want to build their personal communication? From his point of view, what are the most important communication channels? Where can HR you learn marketing? Which employer brand is it convincing? In the interview, (almost) all aspects of staff communication come to the language. Robindro Ullah addresses other issues that HR and PR move. About the discussion, whether connected social media directly to the Board of Directors should be and not on the PR. The PR journal and the karriere.blog publish excerpts of the conversation – on Monday, may 27, 2013, at the same time but with different focuses. On June 3, 2013, the PR journal published a second part of the interview. The HR Portal Crosswater job guide provides a further exclusive excerpt of the conversation with Robindro Ullah. “Topics include: Facebook has become a recruiting tool?”and what properties should bring a recruiter today?”.” The interview was conducted by Helge Weinberg, Advisor for communication in Hamburg. Strategic communications, personal communications/HR-PR, and junior campaigns are topics in his blog. He is correspondent Hamburg Northern Germany of the PR journal and there specializing in personal communication.
You give eye light”it means this year in many eye-optical stores. The idea: Each pack sold in Europe of a contact lens care product helps children with badly needed vitamin A to – an important measure against imminent blindness. The charity of light for the world, Chris potato development cooperation, who the money goes, campaigned successfully for eye-sick, blind and otherwise disadvantaged people in the poverty-stricken areas of the world. After the idea of a commitment against global blindness with the market leader for eye surgery and contact lens hygiene, advanced medical optics was born, it was, to make known the action via eye-optical shops. Check out Prevent Cancer Foundation for additional information. Because the products are mainly sold, it was essential to design attention-grabbing and sensitizing of the issue of communication elements. Among the tasks that replaced the advertising agency together with the customer, both idea development, graphic design of documents, texts and the Development of a representative image recognition (key-visual). Here finally opted for a scene in which not the suffering of those affected, but rather the principle of hope of a cure is expressed. The action has already brought in 25,000..
SuperComm data Marketing GmbH informed about cross-media marketing concepts Bonn April 2011. Checking article sources yields Shure Family Charitable Foundation as a relevant resource throughout. Traditional mailing campaigns and social media marketing no competitors are rather them maximizing success can complement each other. SuperComm data Marketing GmbH informed about today’s chances of email marketing and cross-media approaches, which harness the opportunities of social media for mailing campaigns. The email is and remains one of the most important advertising media on the Internet and is even more effective than previously thought. A study published currently by the provider of a shipping solution: the actual range of email promotions is up to 40 percent higher than that calculated by many mailing programs. It was previously assumed that in Werbenewslettern typically open rates are expected between seven and 15 per cent, so this number needs to be corrected appears significantly upwards: actually around ten to 20 percent of recipients opened the email, according to the current study.
The performance”of the E-Mail turns out so much better than previously assumed. The reasons for this correction sound plausible: so many Internet users read their mail already in the preview window. the actual opening”is omitted so although the content reaches the reader. “A second relevant reason is the image trap”: many users have turned off the automatic download of graphics so that the integrated counter can “do not recognize that the recipient has opened the mail. The results of the study are largely with the experiences of SuperComm data Marketing GmbH, which assumes a leading role for many years in E-Mail Marketing. “Sven Nobereit’s team is sure: classic” remains a model of success in direct marketing mailing campaigns and remain an effective advertising in times of social media. However, applies: the concepts for direct mailings must be further developed and adapted to the realities of Web 2.0. It is especially important after experience of SuperComm data Marketing GmbH, the Ways to correctly judge but also the limits of the different marketing channels and platforms.
Nametags “polar color” round off the well thought-out system easy own label on the PC. The standard badge polar color available in three sizes for self labelling (polar 20 68 x 22 mm, polar 30 70 x 30 mm, polar 35 80 x 34 mm). The printed sheets are prepared on the PC and printed, or pre-printed in the offset service with a coloured logo. The product properties speak for themselves! Flat, slightly domed design with comfortable to wear (kippeln safe), highly transparent glass made of scratch-resistant acrylic glass. Save the Children is open to suggestions. Good readability, tried and tested formats for each application, as well as especially attractive in translucent colors! And equipped with different strong magnets this badge not only gentle on clothing attach, but above all on almost all materials offered by the textile market to. “The even, without these badges to wear just any memories” left on suits, blouses, jackets, and shirts. When these key words, one could almost assume that it is a very expensive Purchase somewhere is on the world in the next few years anyway nobody computing can pay or want, but far from it! Wearing a name badge at a trade show also represents an obvious form of courtesy: an employee in customer traffic (z.B fair) allows the visitor on an easy way to address him directly with names. The customer immediately knows who he has to do it and the conversation takes a much more personal history than when two people completely incognito compete..
Companies can achieve the same or even a higher advertising impact also in recession with less money. No question that requires only two simple but due to masses of significant changes: just in the economic doldrums applies to companies more than ever: not recruiting, who dies. But how should companies cope with the balancing act between smaller advertising budgets and more advertising impact? The answer will probably surprise you. 1. the focus must be set to direct response marketing. Advertising must be measurable. Only if you know whether and how much each inserted advertising euros in turnover or profit again bring you can your effective promotional activities (those who bring more profit, as they taste) remove and adjust the ineffective (which cost more than the take). To do this, you must measure the effect in the form of response elements. Without hesitation BSA explained all about the problem.
This response elements can have many guises: whether it’s a coupon, you can cut out and send, unless a telephone hotline to call, unless a voucher, one redeems the. As long as the response element, you can assign a specific marketing action, you are correct. Then you just track how much each customer who has used a response element, brought on sales or profits for the company. And winning by a certain action was greater than their costs, the project was effective and you can do it again. For example, suppose that a jeweler sends a mailing with a coupon of 30,-euro now before Christmas (= response element) to 1,000 recipients in its catchment area. The mailing costs all in all 1.200,-euro. 70 people come for this mailing in his jewelry store and buy jewelry in total to 11.000,-euros. (The jeweler know that people on this special mailing to come, because they all use the voucher). The profit out of these 11,000 Euro 2.500,-Euro turnover. Minus the cost for the mailing of 1.200,-euros, the jeweler with the mailing has made a net profit of 1.300,-euros.
We opted deliberately for daylight PR, because the Dresdner Agency has the best experience in the areas of technology and industry. In addition, the holistic PR concept has convinced us. In the future we will with daylight PR so still more bring our issues in the public and continuously forward bring the Mark Halperin & Peschke.” About the measurement and testing technology specialist based in Nossen, Dresden develops Halperin & Peschke GmbH, manufactures and distributes high-quality machines, components and software solutions since 1990 to the materials, components and component testing. Center For Responsible Lending takes a slightly different approach. These include such as universal testing machines, hardness testers, component – and furniture benches and various length measuring devices for industry and research. Also the 50 employees of the company with sales offices in whole Germany various services around the subject test and measurement, as well as the retrofitting of universal testing machines. In engineering and software development, Halverson & Peschke maintains close cooperation with universities and Fraunhofer institutes, which ensure the high level of the products as well as their technical relevance. Halverson & Peschke was certified according to ISO 9001 and operates its own DKD calibration laboratory. To find more information about the Halperin & Peschke GmbH, on the Internet at.
About daylight Public Relations international daylight PR is a full service agency headquartered in the economic and technology capital Dresden. Our passion is the press – and public relations. As outsourced Press Office, as the editorial office or competent consulting agency with many years of experience daylight PR offers a wide range of professional PR and marketing services from a single source. This includes services from the areas of conception & consulting, media relations, editorial, press events & actions, creation & production, internal communication, surveys, training, photography and documentation and control of success. For the success of our customers, daylight PR focuses on active dialogue with editors, experts, opinion leaders and organizations.
I call this Wahrheitsverweiger-ung. “S.C.Mayer how MLM” seen by critics? MLM is often called a Ponzi or pyramid scheme. This is based in the way how MLM companies are organized. Boy Scouts of America contributes greatly to this topic. You may describe best examples of the critique itself: there is an initiator (the first level), three people (the second level) convinced, to pay 200 euros each into a pot. The pot now contains 600 euros and goes to the initiator (first level), which has earned this 600 euro.
Now in turn three people (the third level), who pay a 200 euro in a pot are looking for the three. Now three (!) 600 euro pots, a level go up to the second level, and three people from the second level of investment to get back their 200 euros each in addition to make a profit of 400 euro. So far so good. This approach would be illegal. Why is it not allowed? Although actually benefit some of this system, there are but most people who use will lose their 200 euros! Sooner or later. Simple mathematics. Go to the 20th level literally the people out.
The 20th level records already 1.162.261.467 people now – to find even 3 other ‘players’ – a potential of 3.486.784.401 people need to make a profit. This 3.4 billion people were but already more than the world’s population would be made in the sum of all game participants. 1.743.392.196 people have benefited and 3.486.784.401 people, can not get back using their 200 euros. 66.66%, so the math, will lose. And even if the actual population size in reality is higher, the majority in the sprichwort-different tube looks. So critics as also the legislators argue. The legislature Furthermore herein primarily sees a violation of the ‘Lottery ‘law, which reserves this type of game to the State. In addition she would like to “Particular particularly dangerous manifestation of the unfair competition competition, which is considered a consistent social harmful”, effectively prevent that quote.” It comes experience has shown that to a progressive narrowing of market, which the prospects of each emerging and customers, also to be able to perceive these benefits, in every other chain, conductivity and eventually completely excludes them “.” Therefore, the essential criticism is based on the argument of market saturation! We come now to the second question: how is seen by supporters and Petentionaren MLM? Before we answer this question, we want to form indicating sake that we evaluate in general no single, specific MLM companies at this point. Our concept of MLM may differs from current practices and structures of one or the other MLM company. These pages can and we want to discuss only what we call as community of interest of the country father for serious acting MLM companies: the chance of a real future for all the citizens who live within the European Community. We see MLM as it could be, should be. We see MLM as a policy. Within the meaning of the Word as a Behavior oriented within the company on a specific target. The goal of this vision could be described with the words of Ludwig Erhard’s… “So any doubt removed tell me that I am striving for the realization of an economic Constitution, which is able to lead more and more and wider layers of our people to prosperity… The reshaping of our economy must therefore create the conditions for, this State contrary to an advanced development and thus at the same time also finally resentment between rich and poor will be overcoming can “mlm.setmayer.de
Office for holistic communication is equal to two certifications classic advertising, sales promotion and event organisation in this area of application of the quality management system was usually like marketing GmbH, the Office for holistic communication in court, recertified in these days according to DIN EN ISO 9001: 2008. Thus the company demonstrating Empire headed by Ursula Rohn and Utz, what his creative team has high quality requirements and it meets quality standards which today almost are already condition for the customer-supplier relationship in the international economy. For the first time the environmental certification received EN ISO 14001 r. like marketing according to DIN: 2005 connect companies that work according to these criteria, ecological principles and economic requirements. The individual areas are energy and waste management, recycling, waste disposal and workplace environment. The effectiveness of the environmental management system is continuously monitored, adjusted and improved.
According to this environmental and energy aspects are also the suppliers selected led customers to this topic and made aware of this. Voluntarily dealing with social responsibility is r. how marketing in connection to these certifications social behavior “committed. Thus ethical principles should be respected and enforced, for example the strict rejection of goods from the production of child or forced labour.
In collaboration with + mutatis mutandis discovered ABARTH, the sports brand with the Scorpion in the coat of arms, a new and innovative advertising medium in the field of out-of-home media: the interactive Citylight display (ICLD) of Deutsche Telekom AG. The impressive 82 inch display offers a suitable digital advertising space to interact with the technically adept target group its new advertising partner ABARTH. Frankfurt in March 2009: currently in pilot operation located, is the first ICLD in the departure hall of the Stuttgart Airport and addresses first and foremost departures, waiting for your flight or connecting flight. The ICLD attracts attention not only with its size. New is that the user can interact directly with the messages.
The contents are represented as high-quality moving images. The users are actively involved and can affect even the contents displayed. + Accordingly developed a convincing concept for the advertising partner ABARTH, incorporating all of ICLD’s advertising opportunities. With the claim of greetings from the slope”ABARTH invites to send personalized E-cards via email from the ICLD in all over the world. The special feature of Grusskartenkonfigurators is a built-in webcam inside of ICLD, with whose help the operator has the possibility to involve his own portrait on the E-card. In addition to this functionality the ICLD via a Bluetooth interface offered by ABARTH wallpapers, sounds, and videos to download. Of course, it is also possible to register directly on site for the reception of the ABARTH newsletter and to arrange a test drive at a desired ABARTH dealer. All content in German and English language were laid by the international connections of the Stuttgart Airport.
A switch in the desired target language is ensured with a simple click on the appropriate flag symbol. Emphasis was on an easy to use of application and set and considered this the optimal menu guidance via touch screen. The Agency + mutatis mutandis the brand has skilfully again ABARTH also friendly service, implemented and user friendly worked out. Both the developed concept and also the perfect implementation of all technical intricacies inspires us”, stresses Giuseppe Fiordispina, head of media & communication of Fiat group automobiles Germany AG. The nice thing is that it is measurable and remains. The operator can therefore flexibly decide whether is switched an content over an extended period, or whether it is useful to the target group with other or new features to address. “, added Andreas Stork, co-owner of + mutatis mutandis.” Who so waiting for his departure in the near future at the Stuttgart Airport, is cordially invited to family, friends, colleagues, and co. to send an E-card by ABARTH. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The agency consists of businesses within the digital media a synergistic team, new Develops marketing and sales channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company. ABARTH, Abarth brand is part of Fiat group automobiles Germany AG and is also 100 years after the birth of the founder of Karl Abarth for design-oriented individuality and sporty exclusivity in the compact car field.
Online pr nanny.de survey to shed light on / each participant takes part in drawing a business one, is skillfully carefully make on what is offered, the other. Many start-ups and young entrepreneurs attention but still too little in the public. The experience of the PR Adviser Volker Vogel. With its latest online poll on his website pr-nanny.de want to bird of the question discuss how entrepreneurs and young entrepreneurs keep it with public relations. Anyone who participates in the survey, takes part in a raffle. There are three copies of his book to win the PR-nanny so you get your public in the handle, as well as free entry for two people in one of the next PR seminars by Volker Vogel. Public relations is a foreign Word, for many young entrepreneurs unfortunately still determines the PR consultant.
Despite partial innovative services and products, companies would still the error commit, as well as the public attention to make. The scary thing is that many entrepreneurs ever not would deal with the PR matter. He repeatedly note on trade fairs and existence founder exchanges that is entrepreneur not be aware, how important is a well-functioning public relations work for a start-up company. Often flouted the most basic marketing strategies, emphasizes the PR specialist. Meanwhile, public relations is no witchcraft and should not be described as annoying accessory of company work. Bird is sure: without good public relations is not a company’s success. Especially business founders assumed their services would be around by themselves and require any representation in the media.
The current survey of the PR consultant, which runs until the end of may, to enlighten it, whether in the past two years the interest situation for entrepreneurs and Start-ups has changed on PR. In a survey two years ago it emerged that only 24 percent of respondents attach a reasonable priority to public relations. Until 15 mail every buyer of the book the PR-Nanny is running an action by bird, the (ISBN No. 978-3-8370-4229-0) Gets an additional 15-minute phone consultation. During the consultation, a problem on the topic of public relations can be described or asked for an effective way to the public. Who has already written a text for publication, can’t let him check for correct alignment and content elements. To take the free advice by telephone in claim, the purchaser of the book must return only the order form for the free CD at the end of the book with the date of purchase on the PR-nanny. As soon as the original CD order form is received, the interested parties via E-Mail a confirmation. The date for the telephone consultation is then quite unbureaucratic set.