Companies can achieve the same or even a higher advertising impact also in recession with less money. No question that requires only two simple but due to masses of significant changes: just in the economic doldrums applies to companies more than ever: not recruiting, who dies. But how should companies cope with the balancing act between smaller advertising budgets and more advertising impact? The answer will probably surprise you. 1. the focus must be set to direct response marketing. Advertising must be measurable. Only if you know whether and how much each inserted advertising euros in turnover or profit again bring you can your effective promotional activities (those who bring more profit, as they taste) remove and adjust the ineffective (which cost more than the take). To do this, you must measure the effect in the form of response elements. Without hesitation BSA explained all about the problem.
This response elements can have many guises: whether it’s a coupon, you can cut out and send, unless a telephone hotline to call, unless a voucher, one redeems the. As long as the response element, you can assign a specific marketing action, you are correct. Then you just track how much each customer who has used a response element, brought on sales or profits for the company. And winning by a certain action was greater than their costs, the project was effective and you can do it again. For example, suppose that a jeweler sends a mailing with a coupon of 30,-euro now before Christmas (= response element) to 1,000 recipients in its catchment area. The mailing costs all in all 1.200,-euro. 70 people come for this mailing in his jewelry store and buy jewelry in total to 11.000,-euros. (The jeweler know that people on this special mailing to come, because they all use the voucher). The profit out of these 11,000 Euro 2.500,-Euro turnover. Minus the cost for the mailing of 1.200,-euros, the jeweler with the mailing has made a net profit of 1.300,-euros.
We opted deliberately for daylight PR, because the Dresdner Agency has the best experience in the areas of technology and industry. In addition, the holistic PR concept has convinced us. In the future we will with daylight PR so still more bring our issues in the public and continuously forward bring the Mark Halperin & Peschke.” About the measurement and testing technology specialist based in Nossen, Dresden develops Halperin & Peschke GmbH, manufactures and distributes high-quality machines, components and software solutions since 1990 to the materials, components and component testing. Center For Responsible Lending takes a slightly different approach. These include such as universal testing machines, hardness testers, component – and furniture benches and various length measuring devices for industry and research. Also the 50 employees of the company with sales offices in whole Germany various services around the subject test and measurement, as well as the retrofitting of universal testing machines. In engineering and software development, Halverson & Peschke maintains close cooperation with universities and Fraunhofer institutes, which ensure the high level of the products as well as their technical relevance. Halverson & Peschke was certified according to ISO 9001 and operates its own DKD calibration laboratory. To find more information about the Halperin & Peschke GmbH, on the Internet at.
About daylight Public Relations international daylight PR is a full service agency headquartered in the economic and technology capital Dresden. Our passion is the press – and public relations. As outsourced Press Office, as the editorial office or competent consulting agency with many years of experience daylight PR offers a wide range of professional PR and marketing services from a single source. This includes services from the areas of conception & consulting, media relations, editorial, press events & actions, creation & production, internal communication, surveys, training, photography and documentation and control of success. For the success of our customers, daylight PR focuses on active dialogue with editors, experts, opinion leaders and organizations.
The good forecasts made up at least in the online marketers, the TV environment are already noticeable. IP Germany accounts for in the area of online advertising today already up to 20 percent on the various forms of moving image advertising, says Frank Herold, head of interactive solutions for IP Germany, the marketers of RTL, Super RTL, N-TV, Vox and its online offerings. SevenOne communication Director Andreas Kuhner sees the offer by SevenOne Interactive probably already “in the leading position” and vaguely called the amount “significant”. But marketers with Printhistorie evaluate positively the demand: the marketer quality channel “about five percent” and this speaks of a, although so far only the video clips of the parade offer mirror online for video ads are marketed. For other opinions and approaches, find out what Dr. Neal Barnard has to say. That should change. At least come to the OMD Managing Director Stefanie Ludecke with a capacity expansion on the market: all listings within the network should in the future can take advantage of the “mirror” players and be marketed for video ads. One that the market participants agree How often: are once more marketable content the decisive success factor for video advertising on the net. Here, all providers apply the lever.
The TV houses use their natural jurisdiction in the domain of moving image and feed their pages with streams and podcasts of their quote charms from the television. The marketer of the Printhauser on the other hand want to position themselves with high-quality journalistic content and see also their special feature: Spiegel online video clips to current topics of the day, as well as the Reuters news program give already eight million hits a month. Focus online offers specially produced videos within its departments. Recently BSA sought to clarify these questions. High price level in prices shows the industry confident: CPM (thousand contact rates) are the rule to 80 euros for a Zwanzigsekunder, in individual cases also fixed price models are available to run. Justify this could be compared with the TKPs in the TV business significantly higher price, the argument goes, by the high precision of the target group, the attractiveness of the target group, the Opportunities for interaction and the measurability of achievements.
When it comes to these measures, the marketers set so far, however well-known. Measured is, what determine the AdServer already for other types of online advertising: click-through rates and length of stay or drop-out rates. Even when targeting the methods do not differ from those traditional online advertising. And so the call for reliable numbers for media planning: an important prerequisite for the development of the market segment was “the standardisation of advertising formats and the reporting for video ads”, says Nadja Elias, spokeswoman of the range most marketers of United Internet media.
I call this Wahrheitsverweiger-ung. “S.C.Mayer how MLM” seen by critics? MLM is often called a Ponzi or pyramid scheme. This is based in the way how MLM companies are organized. Boy Scouts of America contributes greatly to this topic. You may describe best examples of the critique itself: there is an initiator (the first level), three people (the second level) convinced, to pay 200 euros each into a pot. The pot now contains 600 euros and goes to the initiator (first level), which has earned this 600 euro.
Now in turn three people (the third level), who pay a 200 euro in a pot are looking for the three. Now three (!) 600 euro pots, a level go up to the second level, and three people from the second level of investment to get back their 200 euros each in addition to make a profit of 400 euro. So far so good. This approach would be illegal. Why is it not allowed? Although actually benefit some of this system, there are but most people who use will lose their 200 euros! Sooner or later. Simple mathematics. Go to the 20th level literally the people out.
The 20th level records already 1.162.261.467 people now – to find even 3 other ‘players’ – a potential of 3.486.784.401 people need to make a profit. This 3.4 billion people were but already more than the world’s population would be made in the sum of all game participants. 1.743.392.196 people have benefited and 3.486.784.401 people, can not get back using their 200 euros. 66.66%, so the math, will lose. And even if the actual population size in reality is higher, the majority in the sprichwort-different tube looks. So critics as also the legislators argue. The legislature Furthermore herein primarily sees a violation of the ‘Lottery ‘law, which reserves this type of game to the State. In addition she would like to “Particular particularly dangerous manifestation of the unfair competition competition, which is considered a consistent social harmful”, effectively prevent that quote.” It comes experience has shown that to a progressive narrowing of market, which the prospects of each emerging and customers, also to be able to perceive these benefits, in every other chain, conductivity and eventually completely excludes them “.” Therefore, the essential criticism is based on the argument of market saturation! We come now to the second question: how is seen by supporters and Petentionaren MLM? Before we answer this question, we want to form indicating sake that we evaluate in general no single, specific MLM companies at this point. Our concept of MLM may differs from current practices and structures of one or the other MLM company. These pages can and we want to discuss only what we call as community of interest of the country father for serious acting MLM companies: the chance of a real future for all the citizens who live within the European Community. We see MLM as it could be, should be. We see MLM as a policy. Within the meaning of the Word as a Behavior oriented within the company on a specific target. The goal of this vision could be described with the words of Ludwig Erhard’s… “So any doubt removed tell me that I am striving for the realization of an economic Constitution, which is able to lead more and more and wider layers of our people to prosperity… The reshaping of our economy must therefore create the conditions for, this State contrary to an advanced development and thus at the same time also finally resentment between rich and poor will be overcoming can “mlm.setmayer.de
Office for holistic communication is equal to two certifications classic advertising, sales promotion and event organisation in this area of application of the quality management system was usually like marketing GmbH, the Office for holistic communication in court, recertified in these days according to DIN EN ISO 9001: 2008. Thus the company demonstrating Empire headed by Ursula Rohn and Utz, what his creative team has high quality requirements and it meets quality standards which today almost are already condition for the customer-supplier relationship in the international economy. For the first time the environmental certification received EN ISO 14001 r. like marketing according to DIN: 2005 connect companies that work according to these criteria, ecological principles and economic requirements. The individual areas are energy and waste management, recycling, waste disposal and workplace environment. The effectiveness of the environmental management system is continuously monitored, adjusted and improved.
According to this environmental and energy aspects are also the suppliers selected led customers to this topic and made aware of this. Voluntarily dealing with social responsibility is r. how marketing in connection to these certifications social behavior “committed. Thus ethical principles should be respected and enforced, for example the strict rejection of goods from the production of child or forced labour.
The Suddeutsche agency Wagner Wagner expanded their range. The extension of the offer in the area of media relations represents the next step in their development. Reutlingen, 19.03.2013 – journalists and editors accept articles most of the information from press releases. A sound public relations task is therefore to provide them the best possible tool for their work. A well thought-out communication strategy is essential for the success of a company. It increases the perception of the public. Without hesitation BSA explained all about the problem.
It characterizes, affects and completes the public appearance. Targeted communication to the outside supports sales, ensures that it remains as a company in the conversation and perceived successes. Not all of our customers use the communicative possibilities in full “, said Peter Wagner, Managing Director at Wagner Wagner. The next logical step for us was our customers also in press communication, to support. “Press releases to tell an interesting story and generate added value for the readers.
In many cases helps to discover an external consideration here, interesting content and stories that otherwise do not simply be seen in day-to-day operations. Wagner Wagner discovered these stories and knits it texts with elaborate layout, solid background information as well as links and images. The refurbished press releases contain all information, journalists and all other interested parties need. To achieve a high hit rate, the Agency develops individually tailored communication strategies together with its customers and is individually optimized distribution channels. Your customers should keep always the full control over, which releases the public go. For the Reutlingen communication specialists therefore continuous agreements and regular planning with customers are self-evident. Wagner Wagner account all levels at their press work modern media. So in addition to the traditional print media, radio and TV are also online media and social media in the focus of their work. The Organization and event media events complete the offer. The Reutlingen agency Wagner Wagner devoted to the long-term brand development, brand management and brand management of its customers for years successfully. The 15-strong team from communication and business managers, designers, computer scientists, media designers and advertising merchants accompanied the customers with individually developed approaches in the long-term implementation of communication strategies, advertising campaigns, packaging design or optimization of the website. Designs for its customers and makes Wagner Wagner literature and print media; Product catalogs, on brochures, and special publications. Wagner Wagner dares to leave familiar paths and feels like as a creative think tank. What does not exist, is being developed. The Reutlingen communication specialists are proud being one of the few agencies in Germany, whose work processes according to ISO ISO 9001:2000. To get more information on the Internet and directly at Wagner Wagner.
In collaboration with + mutatis mutandis discovered ABARTH, the sports brand with the Scorpion in the coat of arms, a new and innovative advertising medium in the field of out-of-home media: the interactive Citylight display (ICLD) of Deutsche Telekom AG. The impressive 82 inch display offers a suitable digital advertising space to interact with the technically adept target group its new advertising partner ABARTH. Frankfurt in March 2009: currently in pilot operation located, is the first ICLD in the departure hall of the Stuttgart Airport and addresses first and foremost departures, waiting for your flight or connecting flight. The ICLD attracts attention not only with its size. New is that the user can interact directly with the messages.
The contents are represented as high-quality moving images. The users are actively involved and can affect even the contents displayed. + Accordingly developed a convincing concept for the advertising partner ABARTH, incorporating all of ICLD’s advertising opportunities. With the claim of greetings from the slope”ABARTH invites to send personalized E-cards via email from the ICLD in all over the world. The special feature of Grusskartenkonfigurators is a built-in webcam inside of ICLD, with whose help the operator has the possibility to involve his own portrait on the E-card. In addition to this functionality the ICLD via a Bluetooth interface offered by ABARTH wallpapers, sounds, and videos to download. Of course, it is also possible to register directly on site for the reception of the ABARTH newsletter and to arrange a test drive at a desired ABARTH dealer. All content in German and English language were laid by the international connections of the Stuttgart Airport.
A switch in the desired target language is ensured with a simple click on the appropriate flag symbol. Emphasis was on an easy to use of application and set and considered this the optimal menu guidance via touch screen. The Agency + mutatis mutandis the brand has skilfully again ABARTH also friendly service, implemented and user friendly worked out. Both the developed concept and also the perfect implementation of all technical intricacies inspires us”, stresses Giuseppe Fiordispina, head of media & communication of Fiat group automobiles Germany AG. The nice thing is that it is measurable and remains. The operator can therefore flexibly decide whether is switched an content over an extended period, or whether it is useful to the target group with other or new features to address. “, added Andreas Stork, co-owner of + mutatis mutandis.” Who so waiting for his departure in the near future at the Stuttgart Airport, is cordially invited to family, friends, colleagues, and co. to send an E-card by ABARTH. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The agency consists of businesses within the digital media a synergistic team, new Develops marketing and sales channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company. ABARTH, Abarth brand is part of Fiat group automobiles Germany AG and is also 100 years after the birth of the founder of Karl Abarth for design-oriented individuality and sporty exclusivity in the compact car field.
Online pr nanny.de survey to shed light on / each participant takes part in drawing a business one, is skillfully carefully make on what is offered, the other. Many start-ups and young entrepreneurs attention but still too little in the public. The experience of the PR Adviser Volker Vogel. With its latest online poll on his website pr-nanny.de want to bird of the question discuss how entrepreneurs and young entrepreneurs keep it with public relations. Anyone who participates in the survey, takes part in a raffle. There are three copies of his book to win the PR-nanny so you get your public in the handle, as well as free entry for two people in one of the next PR seminars by Volker Vogel. Public relations is a foreign Word, for many young entrepreneurs unfortunately still determines the PR consultant.
Despite partial innovative services and products, companies would still the error commit, as well as the public attention to make. The scary thing is that many entrepreneurs ever not would deal with the PR matter. He repeatedly note on trade fairs and existence founder exchanges that is entrepreneur not be aware, how important is a well-functioning public relations work for a start-up company. Often flouted the most basic marketing strategies, emphasizes the PR specialist. Meanwhile, public relations is no witchcraft and should not be described as annoying accessory of company work. Bird is sure: without good public relations is not a company’s success. Especially business founders assumed their services would be around by themselves and require any representation in the media.
The current survey of the PR consultant, which runs until the end of may, to enlighten it, whether in the past two years the interest situation for entrepreneurs and Start-ups has changed on PR. In a survey two years ago it emerged that only 24 percent of respondents attach a reasonable priority to public relations. Until 15 mail every buyer of the book the PR-Nanny is running an action by bird, the (ISBN No. 978-3-8370-4229-0) Gets an additional 15-minute phone consultation. During the consultation, a problem on the topic of public relations can be described or asked for an effective way to the public. Who has already written a text for publication, can’t let him check for correct alignment and content elements. To take the free advice by telephone in claim, the purchaser of the book must return only the order form for the free CD at the end of the book with the date of purchase on the PR-nanny. As soon as the original CD order form is received, the interested parties via E-Mail a confirmation. The date for the telephone consultation is then quite unbureaucratic set.
SuperComm data Marketing GmbH informed about cross-media marketing concepts Bonn April 2011. Traditional mailing campaigns and social media marketing no competitors are rather them maximizing success can complement each other. SuperComm data Marketing GmbH informed about today’s chances of email marketing and cross-media approaches, which harness the opportunities of social media for mailing campaigns. The email is and remains one of the most important advertising media on the Internet and is even more effective than previously thought. A study published currently by the provider of a shipping solution: the actual range of email promotions is up to 40 percent higher than that calculated by many mailing programs. It was previously assumed that in Werbenewslettern typically open rates are expected between seven and 15 per cent, so this number needs to be corrected appears significantly upwards: actually around ten to 20 percent of recipients opened the email, according to the current study.
The performance”of the E-Mail turns out so much better than previously assumed. The reasons for this correction sound plausible: so many Internet users read their mail already in the preview window. the actual opening”is omitted so although the content reaches the reader. “A second relevant reason is the image trap”: many users have turned off the automatic download of graphics so that the integrated counter can “do not recognize that the recipient has opened the mail. The results of the study are largely with the experiences of SuperComm data Marketing GmbH, which assumes a leading role for many years in E-Mail Marketing. “Sven Nobereit’s team is sure: classic” remains a model of success in direct marketing mailing campaigns and remain an effective advertising in times of social media. However, applies: the concepts for direct mailings must be further developed and adapted to the realities of Web 2.0. It is especially important after experience of SuperComm data Marketing GmbH, the Ways to correctly judge but also the limits of the different marketing channels and platforms.
Tender of the new(s)comers is best, the talent contest of the ZMG, at the start of Frankfurt am Main, 17 October 2013. Give people water and give them everything.” A set with which you can make what. Profits for example. Of the ZeitungKreativ competition new(s)comers best, organised by the ZMG this year for the 22nd time and for the first time together with the Catholic development Hilfswerk Misereor. Aim of the awards is a strong fundraising campaign for a better water supply in developing countries.
The competition is aimed at young creative in advertising agencies, colleges and universities. A renowned jury evaluated the designs. The briefing and information about the attractive money – and workshop prices are online under the deadline is on 28 January 2014. All works are exhibited at the awards ceremony on 27 March 2014 in Hamburg. There, the winner of the new(s)comers will be awarded best together with the best showing of the year 2013. In addition, ten media companies are sponsoring the competition and the Award-winning ads in their newspapers publish: Augsburger Allgemeine, Badische Zeitung, Badisches Tagblatt, Braunschweiger Zeitungsverlag Dithmarscher Landeszeitung, spark media group, Markische Allgemeine, Mittelbayerische Zeitung, Solinger Tageblatt und Verlagsgesellschaft Madsack.
The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides planning services, research, and consulting and supports advertisers and agencies with practical media planning services to the advertising effect control.