The good forecasts made up at least in the online marketers, the TV environment are already noticeable. IP Germany accounts for in the area of online advertising today already up to 20 percent on the various forms of moving image advertising, says Frank Herold, head of interactive solutions for IP Germany, the marketers of RTL, Super RTL, N-TV, Vox and its online offerings. SevenOne communication Director Andreas Kuhner sees the offer by SevenOne Interactive probably already “in the leading position” and vaguely called the amount “significant”. But marketers with Printhistorie evaluate positively the demand: the marketer quality channel “about five percent” and this speaks of a, although so far only the video clips of the parade offer mirror online for video ads are marketed. That should change. At least come to the OMD Managing Director Stefanie Ludecke with a capacity expansion on the market: all listings within the network should in the future can take advantage of the “mirror” players and be marketed for video ads. One that the market participants agree How often: are once more marketable content the decisive success factor for video advertising on the net. Educate yourself even more with thoughts from Childrens Defense Fund. Here, all providers apply the lever.
The TV houses use their natural jurisdiction in the domain of moving image and feed their pages with streams and podcasts of their quote charms from the television. The marketer of the Printhauser on the other hand want to position themselves with high-quality journalistic content and see also their special feature: Spiegel online video clips to current topics of the day, as well as the Reuters news program give already eight million hits a month. Focus online offers specially produced videos within its departments. High price level in prices shows the industry confident: CPM (thousand contact rates) are the rule to 80 euros for a Zwanzigsekunder, in individual cases also fixed price models are available to run. Justify this could be compared with the TKPs in the TV business significantly higher price, the argument goes, by the high precision of the target group, the attractiveness of the target group, the Opportunities for interaction and the measurability of achievements.
When it comes to these measures, the marketers set so far, however well-known. Measured is, what determine the AdServer already for other types of online advertising: click-through rates and length of stay or drop-out rates. Even when targeting the methods do not differ from those traditional online advertising. And so the call for reliable numbers for media planning: an important prerequisite for the development of the market segment was “the standardisation of advertising formats and the reporting for video ads”, says Nadja Elias, spokeswoman of the range most marketers of United Internet media.
In collaboration with + mutatis mutandis discovered ABARTH, the sports brand with the Scorpion in the coat of arms, a new and innovative advertising medium in the field of out-of-home media: the interactive Citylight display (ICLD) of Deutsche Telekom AG. The impressive 82 inch display offers a suitable digital advertising space to interact with the technically adept target group its new advertising partner ABARTH. Frankfurt in March 2009: currently in pilot operation located, is the first ICLD in the departure hall of the Stuttgart Airport and addresses first and foremost departures, waiting for your flight or connecting flight. The ICLD attracts attention not only with its size. New is that the user can interact directly with the messages.
The contents are represented as high-quality moving images. The users are actively involved and can affect even the contents displayed. + Accordingly developed a convincing concept for the advertising partner ABARTH, incorporating all of ICLD’s advertising opportunities. With the claim of greetings from the slope”ABARTH invites to send personalized E-cards via email from the ICLD in all over the world. The special feature of Grusskartenkonfigurators is a built-in webcam inside of ICLD, with whose help the operator has the possibility to involve his own portrait on the E-card. In addition to this functionality the ICLD via a Bluetooth interface offered by ABARTH wallpapers, sounds, and videos to download. Of course, it is also possible to register directly on site for the reception of the ABARTH newsletter and to arrange a test drive at a desired ABARTH dealer. All content in German and English language were laid by the international connections of the Stuttgart Airport.
A switch in the desired target language is ensured with a simple click on the appropriate flag symbol. Emphasis was on an easy to use of application and set and considered this the optimal menu guidance via touch screen. The Agency + mutatis mutandis the brand has skilfully again ABARTH also friendly service, implemented and user friendly worked out. Both the developed concept and also the perfect implementation of all technical intricacies inspires us”, stresses Giuseppe Fiordispina, head of media & communication of Fiat group automobiles Germany AG. The nice thing is that it is measurable and remains. The operator can therefore flexibly decide whether is switched an content over an extended period, or whether it is useful to the target group with other or new features to address. “, added Andreas Stork, co-owner of + mutatis mutandis.” Who so waiting for his departure in the near future at the Stuttgart Airport, is cordially invited to family, friends, colleagues, and co. to send an E-card by ABARTH. About + mutatis mutandis what began in 2003 as a Start-Up, has within a few years as a valued player in the digital world market established itself. Whether B2B or B2C, at + not simply produce accordingly – here is advise heart, created and realized. The agency consists of businesses within the digital media a synergistic team, new Develops marketing and sales channels. Innovation, perfection and tailor-made solutions are just a few disciplines that characterize the company. ABARTH, Abarth brand is part of Fiat group automobiles Germany AG and is also 100 years after the birth of the founder of Karl Abarth for design-oriented individuality and sporty exclusivity in the compact car field.
Online pr nanny.de survey to shed light on / each participant takes part in drawing a business one, is skillfully carefully make on what is offered, the other. Many start-ups and young entrepreneurs attention but still too little in the public. The experience of the PR Adviser Volker Vogel. With its latest online poll on his website pr-nanny.de want to bird of the question discuss how entrepreneurs and young entrepreneurs keep it with public relations. Anyone who participates in the survey, takes part in a raffle. There are three copies of his book to win the PR-nanny so you get your public in the handle, as well as free entry for two people in one of the next PR seminars by Volker Vogel. Public relations is a foreign Word, for many young entrepreneurs unfortunately still determines the PR consultant.
Despite partial innovative services and products, companies would still the error commit, as well as the public attention to make. The scary thing is that many entrepreneurs ever not would deal with the PR matter. He repeatedly note on trade fairs and existence founder exchanges that is entrepreneur not be aware, how important is a well-functioning public relations work for a start-up company. Often flouted the most basic marketing strategies, emphasizes the PR specialist. Meanwhile, public relations is no witchcraft and should not be described as annoying accessory of company work. Bird is sure: without good public relations is not a company’s success. Especially business founders assumed their services would be around by themselves and require any representation in the media.
The current survey of the PR consultant, which runs until the end of may, to enlighten it, whether in the past two years the interest situation for entrepreneurs and Start-ups has changed on PR. In a survey two years ago it emerged that only 24 percent of respondents attach a reasonable priority to public relations. Until 15 mail every buyer of the book the PR-Nanny is running an action by bird, the (ISBN No. 978-3-8370-4229-0) Gets an additional 15-minute phone consultation. During the consultation, a problem on the topic of public relations can be described or asked for an effective way to the public. Who has already written a text for publication, can’t let him check for correct alignment and content elements. To take the free advice by telephone in claim, the purchaser of the book must return only the order form for the free CD at the end of the book with the date of purchase on the PR-nanny. As soon as the original CD order form is received, the interested parties via E-Mail a confirmation. The date for the telephone consultation is then quite unbureaucratic set.
Attractive promotion provides for Member growth of the online-shop for some of the most active and loyal members of BuyVIP the shooting of the videos were invited, who is starring as the main actors, as well as exchanged ideas and opinions about the campaign. Neeman Foundation will undoubtedly add to your understanding. The winners of the virals received a wellness weekend in a spa, a Smartphone Neonode N2, or a restaurant voucher to the value of 1,000 euros. Target it was different from other promotion actions to withdraw, to involve the customers directly and to win new members for BuyVIP. The campaign was on special advertising specialist advertising agency by Diana media group, one, designed and carried out. Three weeks later, the website of promotion could count 450,000 unique visitors. The newly developed means of communication forms the basis for a solid and lasting customer loyalty. BuyVIP is one of the first online shopping-in Germany, which allows the members of their exclusive community to participate on invitation in time – and quantity-limited sales campaigns. In these campaigns, selected products from popular and well-known brands from the life style and fashion are offered area at a discount from 30 to 70 percent.
For manufacturers, the shopping community offers an attractive opportunity to sell limited edition collections, new launches or over stocks directly to their target audience. With more than 1.5 million registered members, is one of BuyVIP of the leading online shops in Germany, which is also represented in Spain, Italy, Austria and Portugal. BuyVIP brands can assure high revenues through these transnational reach.
SuperComm data Marketing GmbH informed about cross-media marketing concepts Bonn April 2011. Traditional mailing campaigns and social media marketing no competitors are rather them maximizing success can complement each other. SuperComm data Marketing GmbH informed about today’s chances of email marketing and cross-media approaches, which harness the opportunities of social media for mailing campaigns. The email is and remains one of the most important advertising media on the Internet and is even more effective than previously thought. A study published currently by the provider of a shipping solution: the actual range of email promotions is up to 40 percent higher than that calculated by many mailing programs. It was previously assumed that in Werbenewslettern typically open rates are expected between seven and 15 per cent, so this number needs to be corrected appears significantly upwards: actually around ten to 20 percent of recipients opened the email, according to the current study.
The performance”of the E-Mail turns out so much better than previously assumed. The reasons for this correction sound plausible: so many Internet users read their mail already in the preview window. the actual opening”is omitted so although the content reaches the reader. “A second relevant reason is the image trap”: many users have turned off the automatic download of graphics so that the integrated counter can “do not recognize that the recipient has opened the mail. The results of the study are largely with the experiences of SuperComm data Marketing GmbH, which assumes a leading role for many years in E-Mail Marketing. “Sven Nobereit’s team is sure: classic” remains a model of success in direct marketing mailing campaigns and remain an effective advertising in times of social media. However, applies: the concepts for direct mailings must be further developed and adapted to the realities of Web 2.0. It is especially important after experience of SuperComm data Marketing GmbH, the Ways to correctly judge but also the limits of the different marketing channels and platforms.
Tender of the new(s)comers is best, the talent contest of the ZMG, at the start of Frankfurt am Main, 17 October 2013. Give people water and give them everything.” A set with which you can make what. Profits for example. Of the ZeitungKreativ competition new(s)comers best, organised by the ZMG this year for the 22nd time and for the first time together with the Catholic development Hilfswerk Misereor. Aim of the awards is a strong fundraising campaign for a better water supply in developing countries.
The competition is aimed at young creative in advertising agencies, colleges and universities. A renowned jury evaluated the designs. The briefing and information about the attractive money – and workshop prices are online under the deadline is on 28 January 2014. All works are exhibited at the awards ceremony on 27 March 2014 in Hamburg. There, the winner of the new(s)comers will be awarded best together with the best showing of the year 2013. In addition, ten media companies are sponsoring the competition and the Award-winning ads in their newspapers publish: Augsburger Allgemeine, Badische Zeitung, Badisches Tagblatt, Braunschweiger Zeitungsverlag Dithmarscher Landeszeitung, spark media group, Markische Allgemeine, Mittelbayerische Zeitung, Solinger Tageblatt und Verlagsgesellschaft Madsack.
The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides planning services, research, and consulting and supports advertisers and agencies with practical media planning services to the advertising effect control.
Online fundraising tools: Advantages, limitations, possibilities definition fundraising: that portion of a non-profit organization (NPO) procurement marketing refers to fundraising, which procured the needed resources without market-adequate material compensation. \”1 objectives of the online fundraising and fundraising is definitional extension of online fundraising in the and on the Internet.\” It identifies the targeted, focused on directly measurable response 2 address of a target group about the instruments of the online fundraising (the non-commercial counterpart to the performance marketing) to achieving the financial objectives of NPOs.3 the overall objective is the generation of (high) donations. This would online fundraising alone, focus on the Internet as a channel for obtaining resource handles too short. In the context of the integration of all marketing measures the Internet address of the NPO should be published in offline media 4 whenever, 5 if the Internet response channel as back – is useful.6 downstream and case-related objectives involve communication and image-related objectives of NPOs such as the acquisition of new donors, the donors thanks to, the donor binding and care, donor reactivation and providing information to the donor. Professional (online) fundraising is not short and quick fundraising, but requires longer term objectives and the use of marketing instruments modern management and: not donors are supposed to donors, from first-time donors repeat donor, should be from multiple donors duration donor and this eventually deceased.Therefore, the successful relationship management to all stakeholders, taking into account the objectives of all parties involved includes 7 (online) fundraising in addition to the main task of resource procurement of. This is achieved through mutual exchange, as well as the fulfillment of promise and confidence.\”8 online fundraisng instruments: fundraising on the site email marketing search engine marketing (SEA) search engine optimization (SEO) fundraising through social media Measures (Facebook and co.) Direct partnerships & affiliate marketing can be more Fundraisinginstrumente: 9 appeals via the mass media: such as humanitarian broadcasting (direct response campaigns on television and radio, such as benefit-Galen), response ads and inserts in newspapers or relate to the acquisition of legates/grave donations, stewardship, public grants, corporate donations.