Manufacture of food products with actual consumption Cologne synchronize individual and wholesale, food industry and producers, November 12, 2010 – currently media reports are piling up with statistical data on the quantities of discarded food, which literally cause stomach pain every man. There is a year per person, of Germany more than 10 million tons per year of 250 kilograms. More than half of our food ends up in the trash. Most already on the way from the farm to the dinner table, before it reaches us consumers at all”, according to an ARD report by Valentin Thurn. Silke Schwartau says may have many people forgotten, how valuable foods are actually”, by the Hamburg-based consumer advice centre in an interview with the Hamburger Abendblatt. It is important to develop more appreciation here again.

Schwartau next: it’s just a disaster that each year per person 250 pounds of food are thrown away. This is clearly too much, especially when you consider that worldwide suffer some 900 million people hungry. In relation to we are far too spoiled”. Also the demands on food retailers seem to distort more and more: supermarkets throughout the whole range of products offered. And of course everything must look always perfect at any time.

A crack in the potato or a dent in the Apple and already the product is sorted out. “No wonder that is the supermarkets all sorts of tricks” a drop, to satisfy this distorted standards. “Silke Schwartau exposed supermarket in her book caution: how we are being cheated” these alleged cheating. Rejuvenated meat or vegetables refreshed by green light include the best known probably by red light. But this is only half the truth. According to statistical data of the EHI retail Institute breakage and spoilage in the German grocery trade only with an average of 1.06 percent of net sales record hit. The ERP system of the company had become so sophisticated that the goods supply always better on the actual consumer demand would adjust. High inventory spoilage risk products would be avoided by shorter ordering rhythms and smaller quantities. Also on the fresh counters at the supermarket Matthias be linked in real-time dialogue with the Central merchandise management, explains now in many companies PC scales Harsch, a spokesman of the Executive Board of the Baden-Wurttemberg Systemlosers Bizerba. The scales provide exact sales figures of each product that can be statistically evaluated with the appropriate goods management software headquarters. A product is out of stock, in the foreseeable staff can promptly respond and purchase it. “A product is sold, however, poorly and therefore approaching the border of freshness, so it can be sold simply as special offer”. The goods-economic optimization this long goes beyond the boundaries of individual companies. Retail, wholesale, food industry and producers network and ensure, together to synchronize the food production largely with the actual consumption. Significantly increased have, according to the EHI Institute, in recent years the cooperation of food trade in the panels.