CosmosDirekt shows best Internet presence nearly 60 Web sites of the largest German insurance companies were assessed in the categories of consulting quality and usability. The quality of advice indicates how well to advise and care insurance customers in the Internet. The second category of usability assesses the usability of the site for the customer. By more than 330 detail criteria is used to determine in how far the sites of insurance companies implement the required criteria of a successful Internet sales. The 20.000 CosmosDirekt is equally strong in comparison to the overall competition, overall she meets 70 per cent of requirements. Especially in the quality of their advice tools, she can convince and significantly by 20 percentage points of the average of the top five companies stand out ahead. For even more opinions, read materials from Dr. Neal Barnard. The CosmosDirekt is closely followed by the runner-up, the insurance the appearance of the ASSTEL.
This performs equally well in the quality of the advice, just a slightly worse result in usability leads to not reach the top finishers can. Hanse Merkur refers to third place of the ranking numerous larger vendors on the following places. So while there in the quality of advice to make concessions, but she can prove even one of the highest degree of target achievement overall usability. “The top 5 of the ibi website rating 2009 insurance: rank company 1 CosmosDirekt 2 ASSTEL 3 Hanse Merkur 4 Alliance 5 AXA about ibi site rating – insurance”: first ibi research of the best ibi site transferred rating approach to credit institutions on the insurance industry. In the current study are detailed criteria of the Status quo of sales design and the quality of the insurance more than 330?Websites in the categories of consulting quality and usability analyses. This creates a practical guide, in which with numerous practical examples the implementation of the criteria on the websites of the insurance by means of screenshots are visualized, evaluated and explained.
About ibi research: Since 1993 the ibi research is GmbH The bridge between science and practice. The team headed by Prof. Dr. Dieter Bartmann conducts research on issues around the topic of “financial services in the information society”. ibi research personnel closely associated with the University of Regensburg, but operated as an independent company. ibi research welcomes the royalty-free reprint of this press release. If interested in more information, articles etc, please contact: ibi research at the University of Regensburg Anja Peters Reger Street 4 D-93053 Regensburg phone: + 49 (0) 941-943 1907 fax: + 49 (0) 941-943 1888 E-Mail: Internet: iwr